Continued weakening of the pkr & fluid gop policies will put pressure on profit margins & can impede sales94 in the external factor evaluation (efe) matrix denotes that pfizer is responding in an average way to existing opportunities and threats in the pharmaceutical industry00 and political 4 in other words94 3.
Explanation of ife & efe matrices click inside to find the definition, examples and how to perform one for your company.
Pfizer's growth strategies under different internal and external environments shichao wang 1 school of management shanghai university of engineering science shanghai, china youchun tang 2 school of china and south korea institute of multimedia design shanghai university of engineering science.
For mba student: identifies the pfizer pharmaceutical major competitors and its particular strengths and weakness a sample profile matrix is provided in page 17 and 18 of the included.
External factor evaluation (efe) matrix key external factors weight rating score opportunities 1 technology advancement 020 3 060 2 opportunities in emerging markets 010 3 030 3 longer life expectancy 010 4 040 4 high entry barriers 010 4 040 5 increase of chronic disease 010 2 020.