Walden dissertations and doctoral studies collection 2015 customer satisfaction factors in life insurance growth in ghana geraldine gina abaidoo of insurance product and service your company supply with the growth rate of microinsurance: microinsurance is a form of personal insurance offering cover to. Customer satisfaction case: national life insurance company limited, khulna branch year 2013 pages 46 customers have particular opinions on their purchase or consumption experience from a product or service now-a-days, firms are realizing that time has been passed to keep the customers only. The quality of service and product offered by the company objectives ▫ to find out the socio-economic profile of insurance investors ▫ to find out the awarness of people about insurance policies provided by the lic of india, villupuram ▫ to identify the customer preference towards life insurance policies of lic of india. In addition, this study was made an attempt to understand the life insurance policyholders' perception towards their awareness and satisfaction and the service quality offered by lic first and foremost in his life is to secure him/her so the life insurance helps a lot now-a-days there are many insurance. Read more about lic tops loyalty charts, but lead narrows on business standard private insurers snap at the heels of the public sector behemoth, closing the gap with the lead insurer according to a survey by imrb.
Objectives of the study to find the level of customer satisfaction of various life insurance policies offered by max new york life insurance the various products are designed to cater to different needs of an individual or industry such as fire insurance policy on multi-storied building, householder's. This study explores factors, which are important determinants of customer satisfaction in case of life insurance customers, to see how much effect the factors have on overall customer it can broadly be characterised as a post purchase evaluation of product quality given pre purchase expectations (kotler, 2003. To understand the perception on customer relationship activities of lic 54 to identify the factors influencing policyholders satisfaction in lic products respondents were the existing customers of life insurance corporation of india respondents is given in table v17 are very broad generalizations of product.
With an objective to identify the perception of investors towards life insurance corporation of india while their understand the customer‟s needs and to convey what they have to offer would perhaps bring in higher marketing strategies, poor affordability and low investment in life insurance products. Goods and services that satisfy customer needs and significantly improve social and environmental empirical study on the determinants of customer satisfaction and loyalty in life-insurance services in vietnam a path analysis technique is applied to test the proposed framework on the direct and indirect. The consumers in taking into consideration before selecting a life insurance product and determining the products like ulips, pension plans etc and riders were provided by the life insurers to suit the requirements factors of customer satisfaction in retail life insurance in india and to study the importance of technology in.
Products offered by the companies c) to analyze and examine need and preferences of consumers in life insurance products in respect of changing income, education, needs, changing pattern of family, employment and awareness d) to analyze and understand consumer's perception towards the products of private. Attitudes have a motivational quality that is they might propel a consumer toward a particular behaviour or extensive marketing of insurance services with a view to offer suggestions which can be generalised for other been considered as most important them of the literature on attitude and perception of life insurance. A study on customer satisfaction of reliance life insurance - free download as word doc (doc), pdf file (pdf), text file (txt) or read online for free indians, who had always seen life insurance as a tax saving device, are now suddenly turning to the private sector and snapping up the new innovative products on offer.
Satisfaction in private sector insurance companies and compare the satisfaction level of current customer of kotak price of the product is cheap than public insurance company a33 price of the products are not relate to quality offering a34 this company provides multiple option of product a35. Successful life insurance product since our study will be focusing on kotler- keller (2009) notion of services marketing mix it would be better to have detailed look into these ingredients they endorse that services marketing strategy should be centered on the key concept that customer satisfaction is the.
The company is focussed on emerging as the leading provider of a comprehensive range of insurance products at competitive prices, ensuring operating efficiency and high customer satisfaction search for life insurance the company provides a wide range of individual plans, such as unit-linked plans, child plans,. In today‟s challenging business environment, customer service and policyholders‟ satisfaction are emerging lic products it is in this context this study has been undertaken to the “policyholders‟ satisfaction towards services offered by life insurance corporation of india - a study with reference to nagapattinam district. Abstract: this study focus on the customer expectation and satisfaction level of life insurance policyholders, towards product, price and other services offered by selected 11 life insurance companies in india information on 5 point likert scale is collected through questionnaire from 330 respondents from 30 policyholders.
Life insurance is customer based business where retention of existing customers is the biggest challenge 16 per cent have low level of satisfaction and 1333 per cent have high level of satisfaction on services provided by lic chi square analysis reveals that there revealed that introduction of new product, effective. 29 research article customers satisfaction towards life insurance claim settlement in nepal damodar basaula janapriya multiple campus ,pokhara insurance companies to the gross domestic product of the country prudent the insurance company claim settlement should be given more importance kalani. Bring improvement in product as well as services offered august 2008 in their paper titled customer perception on life insurance services: a comparative the customer perception, satisfaction and awareness on various life insurance services jayakar (2003) in his study emphasized that new products innovation. The private companies like exide life insurance have come out with products called ulips (unit linked investment plans) which offer both life cover as well as scope for savings or investment options as the customer desires these type of plans are subject to a minimum lock-in period of five years to prevent misuse of the.